Maura Baines
Paraplanning & Client Support Lead

Professionally
As the Paraplanning Lead, Maura plays a pivotal role in developing and mentoring our paraplanning team, ensuring excellence in support for our Financial Planners and clients. She oversees research, reviews clients’ investments, and facilitates seamless communication with clients and product providers. Maura’s expertise and dedication enable her to deliver comprehensive planning solutions, enhance team collaboration, and uphold the highest standards in financial planning support.
Personally
Outside of work, Maura is an avid baker and proudly holds the title of “family birthday cake maker.”
She cherishes spending quality time with her family and enjoys swimming, diving into a good book, or unwinding with a binge-worthy Netflix series.
Three things I haven’t done so far include:
Shark diving, a trip to Nashville and a holiday to Canada
On an ideal weekend, you can find me:
Making pancakes for breakfast, followed by a family swim afternoon, movie, game night, and a takeaway
My favourite holiday destination is:
Barcelona for a city break
My favourite song to play in the car is:
'Backbone' by Chase and Status
The first album I bought was:
Spice Girls – I needed to learn all the songs before seeing them in my first concert!
If I could be any fictional character, I would be:
Moana
If I could turn any activity into an Olympic sport, I would win a medal in:
Stressing over a cake that turns out really well
When the dessert menu arrives, I’m looking for:
Chocolate fudge cake with ice cream
The three qualities that draw me to new people are:
Friendliness, ability to laugh and a genuine smile
My pet peeve is:
People cracking joints and chewing sounds
The best gift I’ve ever received is:
A surprise holiday to Barcelona for my 30th from my partner– he usually spills on the surprises before the actual surprise but managed to keep this one a secret!
The three people at my dream dinner party would be:
My Dad, Luke Combs and Beyonce
The three small things that make my day better are:
A hug from my son before he dashes off to school, the bus running on time and a meal cooked by my partner
Three things I haven’t done so far include:
Shark diving, a trip to Nashville and a holiday to Canada
On an ideal weekend, you can find me:
Making pancakes for breakfast, followed by a family swim afternoon, movie, game night, and a takeaway
My favourite holiday destination is:
Barcelona for a city break
My favourite song to play in the car is:
'Backbone' by Chase and Status
The first album I bought was:
Spice Girls – I needed to learn all the songs before seeing them in my first concert!
If I could be any fictional character, I would be:
Moana
If I could turn any activity into an Olympic sport, I would win a medal in:
Stressing over a cake that turns out really well
When the dessert menu arrives, I’m looking for:
Chocolate fudge cake with ice cream
The three qualities that draw me to new people are:
Friendliness, ability to laugh and a genuine smile
My pet peeve is:
People cracking joints and chewing sounds
The best gift I’ve ever received is:
A surprise holiday to Barcelona for my 30th from my partner– he usually spills on the surprises before the actual surprise but managed to keep this one a secret!
The three people at my dream dinner party would be:
My Dad, Luke Combs and Beyonce
The three small things that make my day better are:
A hug from my son before he dashes off to school, the bus running on time and a meal cooked by my partner
Three things I haven’t done so far include:
Shark diving, a trip to Nashville and a holiday to Canada